The Content Marketing Institute offers wonderful annual benchmarketing and research reports on their website.

Take some time to browse through these! Whether your focus is nonprofit marketing, B2B, or B2C, you’ll get some useful tips to live by along with a good idea of where you are compared to similar organizations.

For instance, the top 5 social channels that are being used this year by both B2B and B2C marketers are the same leading outlets: Facebook, Twitter, LinkedIn, YouTube, and Google+. LinkedIn is at the top of the list for B2B marketers, while Facebook still takes first place for B2C.

In 6th place for B2B marketers is Slideshare, while B2C marketers favor Instagram in 6th place.

In both cases, Instagram has seen terrific growth – its use is up 21 – 27% over last year.

While Google+ is widely used among both crowds, most think it is not effective. What is viewed as highly effective? The continuing stand-bys: LinkedIn, Facebook, Twitter, and YouTube.