You could create a big spreadsheet to plan your content, or write out your strategy for using different content types, what your goals are for each, target audiences, and channels. I’ve done that more than once, and these are great documents for those with the time to wade through them.  But if you want your content strategy to be understood across your organization, by all those staff members that might be contributing – and if you want to keep the strategy and mix at the top of your own mind – than think about creating a more simple visual map to help you plan and monitor your content activities.

The Content Marketing Institute offers a great article (How to Use Visual Maps for a Balanced Content Marketing Strategy), with some examples of how you might map your content visually.  I love a good infographic, and some of the ideas they reference with examples from Smart Insights are great places to start. Here’s one: