The 4-1-1 rule relates to best practices in using Twitter for your content marketing efforts; but it holds up well for any social media outlet that you’ll use on behalf of your organization. When you are planning and scheduling tweets, posts, or other types of content offerings online, this is a quick way to keep tabs on the kind of value you’re providing.

It goes like this:

For every one tweet, post, or piece of content you create online that is “self-serving” (that is, really about marketing you and your organization), you should create 4 that are new pieces of just-plain-useful, value added content, and 1 that is a retweet or repost of something that your audience will find valuable.

There is a great infographic about this posted online at AdWeek’s Social Times.

I offer a quick look at it here, but you can check it out at the source with the link above.