Check out upcoming posts in a new category – Content Marketing.
Content marketing includes a great deal of the messaging you’ll put out on social media, as well as the stories I’ve talked about that tell the human side of your work. It is much, much more than that, however. It offers the opportunity and challenge for you to look at and create content in multiple media, in multiple ways, that adds real value to your communication. We used to call it “soft marketing”.
Nothing is more powerful as a way to build your brand and extend your reach.
Here are a few quick perspectives on content marketing to kick us off. These were offered on the NewsCred blog (www.blog.newscred.com) , which has some nice pieces on content marketing in general.
- “Content Marketing is all the Marketing that’s left.” – Seth Godin
- “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, former Chief Creative Officer at J. Walter Thompson
- “Content Marketing is a commitment, not a campaign.” – Jon Buscall, Head of Jontus Media
- “Either write something worth reading or do something worth writing about.” – Benjamin Franklin
- “You need to create ridiculously good content – content that is useful, enjoyable and inspired.” – Ann Handley, Chief Content Officer, MarketingProfs
- “Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler, Creative Director and Co-Founder at Velocity Partners
- “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, Author of Brandscaping
- “Content is the reason search began in the first place.” – Lee Odden, CEO of Toprank Online Marketing
- “Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz, CEO of RedBull
Marketing Swarm: Collaborative Marketing 