February | 2015 | Marketing Swarm: Collaborative Marketing

For those of you who have blogs or are entertaining the notion, you are likely to encounter the age-old challenge that we all have. There is never enough time.

For any social media outlet that you manage, it’s absolutely essential to create an editorial calendar. Decide the frequency with which you’d like to post, the type of posts you’ll develop, and who will author the post if you have multiple authors.

Without a plan, you’ll quickly find yourself looking at huge long “posting gaps”.

There’s a great infographic about this developed by LinkedIn Marketing Solutions. It offers ideas about the different types of content you might offer, and encourages you to mix it up for a well-balanced content approach. I’ve pinned it to my office wall, in the hope that it will remind me to keep the faucet turned on and the content flowing – and I hope it will inspire you as well. Just click on the thumbnail to open the graphic, and have fun!

From LinkedIn Marketing

Check out upcoming posts in a new category – Content Marketing.

Content marketing includes a great deal of the messaging you’ll put out on social media, as well as the stories I’ve talked about that tell the human side of your work. It is much, much more than that, however. It offers the opportunity and challenge for you to look at and create content in multiple media, in multiple ways, that adds real value to your communication. We used to call it “soft marketing”.

Nothing is more powerful as a way to build your brand and extend your reach.

Here are a few quick perspectives on content marketing to kick us off. These were offered on the NewsCred blog (www.blog.newscred.com) , which has some nice pieces on content marketing in general.

“Content Marketing is all the Marketing that’s left.” – Seth Godin
“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, former Chief Creative Officer at J. Walter Thompson
“Content Marketing is a commitment, not a campaign.” – Jon Buscall, Head of Jontus Media
“Either write something worth reading or do something worth writing about.” – Benjamin Franklin
“You need to create ridiculously good content – content that is useful, enjoyable and inspired.” – Ann Handley, Chief Content Officer, MarketingProfs
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler, Creative Director and Co-Founder at Velocity Partners
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, Author of Brandscaping
“Content is the reason search began in the first place.” – Lee Odden, CEO of Toprank Online Marketing
“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz, CEO of RedBull

Marketing Swarm: Collaborative Marketing

for non-profits and small businesses

Monthly Archives: February 2015

Blogging isn’t easy

Content Marketing: The secret sauce for non-profits