Wonderful work out of the MIT Center for Collective Intelligence on Collaborative Innovation Networks (COINS) – see the link here http://www.ickn.org/innovation.html, and if you are interested, explore the rest of their site. www.ickn.org. Also see http://swarmcreativity.net

More to come on this. The work coming out of MIT on COINs is truly fascinating relative to how swarms – marketing, product and service development, or other – really work.